Business Research Methods
Author:Boris Blumberg
ISBN: 9780077129972
Course codes: 1BV00 1zv00 1ZV00 1BV00

The third edition of Business Research Methods continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.